Adviser Council

Members

Jay Gaines

Senior VP of Marketing, Tesorio

Member

Bio

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, branding and category design, demand creation, sales and marketing alignment, and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

As head of marketing at Tesorio, Jay has helped design and build a new category in financial technology called cash flow performance. Prior to Tesorio, Jay was chief marketing officer Forrester and SiriusDecisions.

Jay has worked as an advisor to many leading Chief Marketing Officers to drive positive organizational change, innovate, and help them to create the most effective, measurable, and focused marketing function possible. He holds a bachelor of arts degree from Columbia University.

Christine Gately-Evans

VP, Brand Experience, PetDesk

Member

Bio

Dynamic marketing professional with proven track record of leading, managing and marketing both B2B and global consumer brands. Balances strategic thinking and practical operating and implementation skills. Experience in strategic development and execution of advertising, consumer promotions, PR, events, partnerships / sponsorships across all consumer touchpoints including traditional, digital, retail and social media platforms. Deep knowledge in financial services, consumer electronics / technologies and services as well as expertise in hospitality, recreation & leisure, real estate and sports marketing.

Drew Chapin

CMO, Hyland

Member

Bio

Drew Chapin serves as the Chief Marketing Officer at Hyland, a role he’s held since June 2012. He has deep expertise in team building, marketing strategy, demand generation, lead and pipeline management, product marketing, sales alignment and B2B branding. Prior to Hyland, Drew held various top-level leadership positions at SAP North America, Computer Associates and Hewlett Packard, and was a captain in the U.S. Army. Drew is also an avid Cleveland sports fan, and when he’s not working he enjoys golfing, running and spending time with family.

Hope Neiman

CMO, Tillster

Member

Bio

As the Chief Marketing Officer of Tillster, Hope Neiman has helped to revolutionize the digital ordering industry through extraordinary leadership and innovation. She has executed several integrated marketing campaigns and strategic partnerships that have driven restaurant sales and increased consumer brand loyalty. Her contributions to the industry have empowered restaurants to engage customers in new ways, such as personalized messaging and custom loyalty and rewards programs. Through these programs, restaurants have seen significant lifts in key engagement and transactional metrics. Throughout her 25+ year career, Neiman has developed products, built brands and helped transform businesses that range from small startups to larger corporations such as Shoedazzle, Beachbody, Disney Interactive, McKinsey & Company and Procter & Gamble.

Rashmi Vittal

CMO, Conversica

Member

Bio

Rashmi is an accomplished marketing executive with more than 20 years of pre-IPO and large corporate enterprise software experience, building and leading marketing teams that bring to market innovative, high-growth software solutions for CMO and CIO buying centers. She excels at developing revenue-generating GTM strategies aligned to product roadmaps that drive market awareness and pipeline growth. Rashmi understands the importance of strategic positioning paired with creative storytelling to educate and motivate change and has led many messaging initiatives in her career. She has instituted best practices to accelerate the sales cycle with on-demand sales enablement, collateral and competitive intelligence. Rashmi is a highly organized, respected, and trustworthy professional who fosters cross-collaboration between product, sales, and marketing.

Riccardo Caruso

Director of eCommerce and Analytics, Illumina

Member

Bio

Influential leader in digital marketing and analytics who designs and executes strategies producing triple digit growth. Strategic thinker with demonstrated success at driving transformative initiatives, expert in omni-channel marketing, eCommerce and technology stack. Focused on data-driven scalable solutions, accomplished at effectively managing business priorities, projects and building high-performing teams in fast paced environments.

Rob Goldenberg

CFO, 6Sense

Member

Bio

As CFO, Rob leads all of the accounting and finance functions for 6sense. Previously, Rob worked in investment banking for a career that spanned 15 years. At 6sense, Rob is passionate about tracking financial metrics to support data-driven management decision making. When he is not creating or reviewing massive excel spreadsheets, you can find Rob trying to avoid the hills in Marin by jogging on bike paths or chasing his four year old son around the playground.

Logan Zinser

Vice President, Finance
Element Biosciences

Member

Bio

An Economist by education, a Finance Executive by occupation, a Strategist by instinct, and Optimist by upbringing. These personas are the foundation of Logan’s 18 years of professional experience serving clients as a “Big 4” Accountant and creating accretive financial growth as a Chief Financial Officer.

Logan loves the “Aha!” moments – when the solution to a problem becomes crystal clear. His passion, expertise and business acumen consistently drive shareholder value, whether through complex modeling and deal negotiation, or developing future leaders of the organization.

Dan Fletcher

CFO, Planful

Member

Bio

Dan is a c-suite executive, board member, private equity professional and technology investor; he brings a passion for data and analytics and leading teams that use both to drive value creation. Dan currently serves as a CFO of Planful, an end-to-end cloud FP&A platform provider and is a Vice President for Vector Capital, a leading technology investment firm. Prior to joining Vector, Dan was a Manager for Alvarez & Marsal’s Private Equity Services Division, where he served in various interim management roles for portfolio companies of major private equity firms that were A&M clients. Previously, Dan was an Associate with Sterling Partners, a private equity firm based in Chicago.

Thad Kahlow

CEO, BusinessOnline

Member

Bio

Thad Kahlow is the CEO of BusinessOnline. As a reformed finance nerd, Thad’s visionary passion for extracting smart, actionable insights from complex data has helped propel BusinessOnline into the national spotlight. Thad led the team to help take Workday from startup to $700M in revenue and a $16B Market Cap. According to Aneel Bhusri, CEO, “BusinessOnline was part of our secret formula.” Karen Mandelson, CMO of Masco agrees, “BOL was the common element among all our most successful brands.”

Thad has spent his career building brands and businesses from the ground up. He has worked with both enterprise and entrepreneurial companies across SaaS, finance, energy and consumer product categories. Thad is considered an authority in B2B marketing and has presented at over 60 industry and executive conferences.