Marketing Financials In the C-Suite

Real Talk. Real Execs. Real Answers

Join this game-changing discussion alongside B2B Luminaries from


Working Together We can Create a Transformational Lead-to-Revenue Process

B2B in the Black is an educational forum designed to help marketing and finance execs align on marketing’s impact to revenue and transform marketing from cost center to predictable profit center.

Marketing without a
CFO-approved model
is a ticking time bomb.

“CEOs and the board are demanding proof of marketing’s impact on pipeline performance. We intend to give it to them!”

Thad Kahlow, CEO BusinessOnline

Join us.

The future of B2B marketing is tied to financial accountability.

Contact Us

Everyone is demanding:

Show us proof of marketing’s financial impact on pipeline revenue.

Show us how we can test and optimize without big investment

Show us how to win greater market share, at lower cost…