Join this game-changing discussion alongside B2B Luminaries from
B2B in the Black is an educational forum designed to help marketing and finance execs align on marketing’s impact to revenue and transform marketing from cost center to predictable profit center.
“Poor communication, understanding and alignment between CMOs and CFOs is a significant inhibitor to growth and profitability in far too many B2B businesses. The good news is that it's an issue that can be readily addressed with a little attention and effort from both sides.”
“The CMO-CFO alliance is unlocking new value for the business. B2B in the Black is the way forward.”
Show us proof of marketing’s financial impact on pipeline revenue.
Show us how we can test and optimize without big investment
Show us how to win greater market share, at lower cost…