B2B in the Black

Executive Forum

Create the CMO-CFO Alliance

Complimentary, by invitation only. Space is limited.

Customers

Profits

Join this game-changing discussion alongside B2B Luminaries from

Upcoming Topics:

Loyalty Loop: Investing in your Customer Experience for Big Returns

Paid Marketing and Revenue Alignment Action Plan

End the Heat in the C-Suite: Building a CMO-CFO Partnership for Growth

Personalize the customer journey by leveraging call attribution and analytics, powered by AI

Marketing without a
CFO-approved model
is a ticking time bomb.

CEOs and the board are demanding two things: Proof of marketing’s impact on pipeline performance, and; the ability to scale revenue growth with predictable ROI. This event is designed to deliver both with a focus on co-creating ROI marketing models that reduce risk, help you to invest wisely and better align your teams to the new way customers are buying.

Who's Attending?

Don’t be left behind. Join the Marketing & Finance Leaders of these major brands and more…

San Diego Event Highlights

Darren Stordahl,
FMT Consultants

"Congratulations and thank you for the event yesterday! You and your team did a great job in setting up a worthwhile experience, and I appreciate the invitation."

Dustin Luther,
Entrepreneurial Marketing Executive, Creditsafe USA

"Such a great event yesterday... Thanks for including me on the invite list and definitely look forward to learning more from your team in the future!"

Eric Feinberg,
CMO at eSSENTIAL Accessibility

"Thank you SO VERY MUCH for the B2B in the Black session Friday. Your preso was AWESOME! Drew and Jay from SD were amazing. I am so thankful you invited me and I learned a whole lot."

Christelle Flahaux,
CMO Host Analytics

"I’ve batted 9-for-9 in getting additional budget, when I’ve partnered with my CFO and aligned our business objective"

This is a Marketing and Finance joint forum for senior executives with time for relationship building and peer-based learning.

4-city Limited Engagement

You will learn frameworks to help you:

Prove marketing’s impact on revenue, in CFO speak

Create Investment Impact Models (IIM) that transform marketing from cost to
profit center

Uncover robust, data-driven routes to revenue growth

Understand the value marketing delivers to the new buyer’s journey

Who Should Attend?

CMOs & Marketing Leaders

PROVE YOUR WORTH

Align your marketing investment to business strategy and transform your department, to grow revenue, improve content and consistently deliver ROI.

CFOs & Finance Leaders

Invest in Growth

Develop a sound reporting process between marketing and finance so you can actively manage pipeline performance throughout the year, drive revenue growth and, finally, optimize your marketing investment.

Together, you can drive pipeline performance and transform marketing from a cost center to a profit center.