Join this game-changing discussion alongside B2B Luminaries from
CEOs and the board are demanding two things: Proof of marketing’s impact on pipeline performance, and; the ability to scale revenue growth with predictable ROI. This event is designed to deliver both with a focus on co-creating ROI marketing models that reduce risk, help you to invest wisely and better align your teams to the new way customers are buying.
Don’t be left behind. Join the Marketing & Finance Leaders of these major brands and more…
"Congratulations and thank you for the event yesterday! You and your team did a great job in setting up a worthwhile experience, and I appreciate the invitation."
"Such a great event yesterday... Thanks for including me on the invite list and definitely look forward to learning more from your team in the future!"
"Thank you SO VERY MUCH for the B2B in the Black session Friday. Your preso was AWESOME! Drew and Jay from SD were amazing. I am so thankful you invited me and I learned a whole lot."
"I’ve batted 9-for-9 in getting additional budget, when I’ve partnered with my CFO and aligned our business objective"
This is a Marketing and Finance joint forum for senior executives with time for relationship building and peer-based learning.
Prove marketing’s impact on revenue, in CFO speak
Create Investment Impact Models (IIM) that transform marketing from cost to
Uncover robust, data-driven routes to revenue growth
Understand the value marketing delivers to the new buyer’s journey
Align your marketing investment to business strategy and transform your department, to grow revenue, improve content and consistently deliver ROI.
Develop a sound reporting process between marketing and finance so you can actively manage pipeline performance throughout the year, drive revenue growth and, finally, optimize your marketing investment.
“Poor communication, understanding and alignment between CMOs and CFOs is a significant inhibitor to growth and profitability in far too many B2B businesses. The good news is that it's an issue that can be readily addressed with a little attention and effort from both sides.”
“The CMO-CFO alliance is unlocking new value for the business. B2B in the Black is the way forward.”
Show us proof of marketing’s financial impact on pipeline revenue.
Show us how we can test and optimize without big investment
Show us how to win greater market share, at lower cost…