Agenda & Speakers

Speakers

Andrew Davis

Keynote Speaker & Best-selling Author

Speaker Topic

Loyalty Loop: Investing in your Customer Experience for big returns

We spend a lot of time telling our clients how different we are. But conduct an online search for the services we provide and you’ll quickly find that you and your competitors all sound the same. It’s time we stop telling people we’re different. Start showing them you’re different. It turns out one of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It’s time to exploit your loyalty loop. The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business. It’s measurable, meaningful, and elegantly simple.

In this exhilarating, 45-minute, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new client experience. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business. Whether you’re interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps.

Bio

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

JAY GAINES

CMO and Research Fellow at SiriusDecisions

Speaker Topic

End the Heat in the C-Suite: Building a CMO-CFO Partnership for Growth

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Bio

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

Prior to SiriusDecisions, Jay was chief marketing officer at EDR, a b-to-b information company, where he led all marketing, communications, market research and events activities across the company’s six business divisions. Before that, he was vice president of digital marketing and privacy at META Group where he had global responsibility for all aspects of digital marketing strategy, advertising, Web site development and management, privacy practices and online business development. Jay was also director of business development and online marketing for EDGAR online, and head of marketing development at Times Mirror Magazines.

Jay has worked closely with many leading global Chief Marketing Officers to drive positive organizational change, validate decisions, innovate, benchmark, and challenge them to create the most effective, measurable and focused marketing function possible. He holds a bachelor of arts degree from Columbia University.

Latane

LATANE CONANT

CMO at 6sense

Speaker Topic

Fireside Chat with Latane Conant & John Evarts

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Bio

Sales, accounting and consulting don’t make up your typical CMO background, but Latane Conant is not your typical CMO. Latane thrives on variety, challenges and working with wicked smart people. Creating winning go to market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.”

Latane was instrumental in aligning sales and marketing in her previous position as CMO of Appirio, resulting in 5x more effective field marketing programs and a 300% increase in inbound leads. Now as CMO of 6sense, Latane empowers revenue teams to compete and win in the age of account based buying through 6sense’s solution allowing them to uncover, prioritize, and engage with demand by uniting one common, AI powered platform. This allows them to know everything they need to know and do anything they need to do, ultimately generating 40% more opportunities, closing deals 2x faster, and winning 2x more often.

JOHN EVARTS

COO/CFO at Mediafly

Speaker Topic

Fireside Chat with John Evarts & Latane Conant

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Bio

John has been honored to serve Mediafly since 2010 providing strategic, financial, and operational leadership. Under his guidance, the company has earned recognition by Forrester as one of the top sales enablement automation providers and by Inc. Magazine as one of the fastest-growing private companies in America. An MBA graduate of the University of Chicago Booth School of Business, John enjoys speaking on topics such as start-ups, finance, and enterprise software.

Thad

THAD KAHLOW

CEO of BusinessOnLine

Speaker Topic

Emcee: Creating the Marketing & Finance Alliance

As a recovering accountant with over 20 years of experience as a B2B Marketer for the likes of Workday, GE, Honeywell and other mid-market and enterprise companies. Thad has a unique POV and insights into the challenges and opportunities that lie ahead. He will help to lead the discussion, addressing the core challenges, solutions and frameworks for creating a successful Marketing & Finance Alliance.

Bio

Thad Kahlow is the CEO of BusinessOnline. As a reformed finance nerd, Thad’s visionary passion for extracting smart, actionable insights from complex data has helped propel BusinessOnline into the national spotlight. Thad led the team to help take Workday from startup to $700M in revenue and a $16B Market Cap. According to Aneel Bhusri, CEO, “BusinessOnline was part of our secret formula.” Karen Mandelson, CMO of Masco agrees, “BOL was the common element among all our most successful brands.”

Thad has spent his career building brands and businesses from the ground up. He has worked with both enterprise and entrepreneurial companies across SaaS, finance, energy and consumer product categories. Thad is considered an authority in B2B marketing and has presented at over 60 industry and executive conferences.

JAY BOWDEN

Industry Director Tech B2B

Speaker Topic

Adjusting to the New Age of Data-Driven Marketing

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Biography

As the Industry Director for Tech B2B markets in Google’s large customer sales organization, Jay leads teams that partner with primarily Fortune 200 global technology companies and their agencies to create joint business plans focused on three things: increasing performance on all Google media platforms, driving lead generation and increasing sales. In addition to his Tech B2B role Jay oversees Google’s Global Expansion Team for the America’s. In this role Jay’s team partners with all of Google’s large customers in the Americas to expand into Global markets. Key insights and data around user behavior in these foreign markets help the teams drive business results through localization and optimization.

Prior to these roles Jay oversaw a portion of Google’s retail portfolio in the Southeast for six years primarily with Big Box retailers. During that time Google was beginning to understand the relationship between online activities and in-store visits, something now referred to as online-to-store and key to any brick and mortar retailers strategy. Jay helped pioneer this early work. In October of 2006 Jay joined Google to lead efforts in the newly formed Google Audio division- Google’s foray into the terrestrial radio business alongside the Print and TV initiatives. As this business sunset he moved into the retail practice.

Prior to Google Jay was both National and General Sales Manager for Clear Channel Radio, Cox Communications and ABC/Disney where he led sales teams for 19 years in traditional broadcast media sales. Jay has also served on the board of the Home Improvement Research Institute and the American Marketing Association’s Atlanta Chapter.

SAHIL JAIN

CEO and Co-Founder at AdStage

Speaker Topic

Paid Marketing and Revenue Alignment Action Plan

CMO responsibilities are evolving quickly and aligning your marketing to revenue is more important than ever. This talk will give you an actionable plan to positively disrupt your marketing results with step-by-step tactics to map ad spend to revenue and an overview of tools that will make closed-loop reporting easier.

Bio

Sahil Jain is the CEO and co-founder of AdStage. Sahil co-founded his first company, Y-Combinator & SV Angel backed Trigger.io, at 20, and went on to found AdStage at 22. He dropped out of UC Berkeley at 19 to join AOL Corporate Development and dropped out of High School at 17 to join Yahoo! Mobile. Prior to that, Sahil worked in the professional video game industry. He’s spoken at leading advertising and business conferences, such as Advertising Week, Ad:Tech, SMX and many others.

Viji

VIJI DAVIS

SVP, Marketing at DialogTech

Speaker Topic

Personalize the customer journey by leveraging call attribution and analytics, powered by AI

A deep dive into how brands can attribute calls from their marketing and analyze the conversation to measure caller intent, lead quality and conversions. Along with actual customer case studies, we will showcase how enterprise marketers and agencies can optimize their ROI, target ready-to-convert audiences and personalize the customer journey.

Bio

As SVP, Marketing, Viji ensures that DialogTech – a conversation analytics and attribution company – is recognized as a leader in the market for it’s AI leading platform and products through branding, comms and all top-of-funnel marketing activities. She previously worked at Resolution Media, Omnicom Media Group’s performance marketing agency, as their CMO. Viji was with Resolution for the past 12 years, during which, she was instrumental in growing the company from a 30-employee company to the global company it is today – with 60+ offices, 3,000+ employees and $4B+ worldwide in media. Prior to Viji’s CMO role, she was head of Client Services and developed digital strategy for brands like Lowe’s, HP, Bank of America, Norwegian Cruise Lines and Panera. Prior to Resolution, Viji worked at Performics managing HP Corporate and Enterprise Business globally.

Dayle Hall

CMO at People.ai

Speaker Topic

Pipeline Oriented and Revenue Focused: Learn How People.ai Empowers Marketers to Produce Pipeline That Actually Closes

Bio

Dayle is a marketing executive with 19+ years’ experience across all marketing disciplines. He is responsible for all strategic marketing activities including branding, product positioning, communications, customer acquisition and go-to-market strategy. Prior to joining People.ai, Dayle was the head of marketing and sales development at Lithium Technologies, helping the company grow beyond $100M in revenue. Dayle’s previous experience includes leading Corporate Marketing and Corporate Communications at Aruba Networks (acquired by HPE) and marketing leadership positions at Cisco and Oracle in Europe and North America.

Denise Jack

B2B Demand Gen Leader at People.ai

Speaker Topic

Pipeline Oriented and Revenue Focused: Learn How People.ai Empowers Marketers to Produce Pipeline That Actually Closes

Bio

Denise Jack is People.ai’s Head of Field and Customer Marketing, responsible for their acquisition and retention marketing strategy. Prior to joining People.ai, Denise was the Vice President of Global Field Marketing at Lithium Technologies, where she helped the company scale from $30M to $100M in revenue. Denise has been in the B2B technology space for over 18 years and served in pre-sales, consulting, and customer success roles at companies like Tealeaf (acquired by IBM) and Accenture. Denise is a graduate of UC Berkeley.

Christelle Flahaux

CMO at Host Analytics

Speaker Topic

Bang for the Buck: How to Build an Iron-Clad Case for a Marketing Budget to Support Growth

Marketers will never say they have enough money, but in the eyes of finance, they have the biggest budget in the company and aren’t held quite accountable enough to proving ROI. We’ll discuss how to build a model to prove to finance how much budget marketing really needs to “make the number,” so you can confidently shift the budgeting conversation from talking about generating leads to talking about generating revenue.

Bio

Christelle Flahaux is a seasoned professional drawing on more than 17 years of experience in customer and field marketing, including senior leadership roles at some of the tech industry’s most recognized and fastest-growing B2B companies. Her experience spans across all areas of marketing, including marketing operations, forecasting, market analysis, and lead generation. She joined Host Analytics in 2017 and serves as chief marketing officer, where she is chartered with driving the overall go-to-market strategy for the company—working collaboratively with regional teams to develop creative sales and marketing programs that increase sales, value, and differentiation across markets.

Prior to Host Analytics, Christelle was the vice president of customer field marketing at Domo where she built a global field marketing organization to support the growing enterprise sales team, proving field marketing ROI, and ushering in a new age of customer advocacy and customer lifecycle management. Other career highlights include her time with Ariba, first in field marketing then running demand generation globally, where she tapped into early iterations of ExactTarget’s email marketing platform and Omniture’s web analytics software. From there, Christelle went into the human capital management space with Taleo, then worked for Marketo developing their early outbound efforts, now called Account Based Marketing, before moving to Jive Software, overseeing field and international marketing as well as demand generation.

Amanda DePaul

VP of Growth Marketing at Host Analytics

Speaker Topic

Bang for the Buck: How to Build an Iron-Clad Case for a Marketing Budget to Support Growth

Marketers will never say they have enough money, but in the eyes of finance, they have the biggest budget in the company and aren’t held quite accountable enough to proving ROI. We’ll discuss how to build a model to prove to finance how much budget marketing really needs to “make the number,” so you can confidently shift the budgeting conversation from talking about generating leads to talking about generating revenue.

Bio

As a number crunching, word wielding, ROI loving marketer, Amanda DePaul is the VP of Growth Marketing at Host Analytics, and the resident “marketing quant” with a knack for the creative. Amanda leads a team of digital, program, and sales development rockstars and drives the company’s net new business acquisition strategy. In her 18 month tenure at Host, she’s re-imagined demand generation, nearly doubling marketing’s contribution to pipeline generation and increasing ASP by 45%. She’s passionate about blurring the line between analytical and creative functions to create more cohesive marketing strategies and higher functioning marketing teams. Amanda has a history of working closely with sales and finance to build forecasting models that predict pipeline and prove ROI on marketing programs. Prior to Host Analytics, Amanda has held marketing operations and demand generation leadership roles at Domo, MapR Technologies, Jive Software, and Ping Identity.

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