Event Resources

As a recovering accountant with over 20 years of experience as a B2B Marketer for the likes of Workday, GE, Honeywell and other mid-market and enterprise companies. Thad has a unique POV and insights into the challenges and opportunities that lie ahead. He will help to lead the discussion, addressing the core challenges, solutions and frameworks for creating a successful Marketing & Finance Alliance.

Marketers will never say they have enough money, but in the eyes of finance, they have the biggest budget in the company and aren’t held quite accountable enough to proving ROI. We’ll discuss how to build a model to prove to finance how much budget marketing really needs to “make the number,” so you can confidently shift the budgeting conversation from talking about generating leads to talking about generating revenue.

A deep dive into how brands can attribute calls from their marketing and analyze the conversation to measure caller intent, lead quality and conversions. Along with actual customer case studies, we will showcase how enterprise marketers and agencies can optimize their ROI, target ready-to-convert audiences and personalize the customer journey.

CMO responsibilities are evolving quickly and aligning your marketing to revenue is more important than ever. This talk will give you an actionable plan to positively disrupt your marketing results with step-by-step tactics to map ad spend to revenue and an overview of tools that will make closed-loop reporting easier.