Duration: 48 minute, 39 second

Fireside Chat: Finance is from Mars, Marketing is from Venus

Today’s Modern finance and marketing organizations depend upon reliable data and insights to make well-informed decisions about growing the business. However, get these two departments into a room and it’s like each group is speaking another language. How can finance and marketing leaders establish a common language around data and analytics, key KPIs, and overall departmental health to drive forward progress together?

Marketing Financials Fireside Chat with Conversica Featuring:

  • Thad Kahlow, CEO, BusinessOnline
  • Rashmi Vittal, CMO, Conversica
  • Mike Bergines, VP of Finance, Conversica