Duration: 48 minute, 39 second
Fireside Chat: Finance is from Mars, Marketing is from Venus
Today’s Modern finance and marketing organizations depend upon reliable data and insights to make well-informed decisions about growing the business. However, get these two departments into a room and it’s like each group is speaking another language. How can finance and marketing leaders establish a common language around data and analytics, key KPIs, and overall departmental health to drive forward progress together?
Marketing Financials Fireside Chat with Conversica Featuring:
- Thad Kahlow, CEO, BusinessOnline
- Rashmi Vittal, CMO, Conversica
- Mike Bergines, VP of Finance, Conversica