Fireside Chat: Walking the Tightrope between Profitability and Growth

CFOs have to constantly walk the tightrope between profitability and growth. Marketing is right in the middle of this as a large consumer of discretionary OPEX and a driver of growth. The degree of difficulty of this tightrope walk has increased with the business impact of COVID-19.

In this session we will discuss:

• Why the partnership between marketing and finance is a critical success factor at Hyland
• How COVID-19 has affected Hyland’s marketing mix and the trade-offs between growth and profitability
• Why ROI is more important now than ever

Marketing Financials Fireside Chat with Hyland Featuring:

• Thad Kahlow, CEO, BusinessOnline
• Drew Chapin, CMO, Hyland
• Nancy Person, CFO, Hyland