Duration: 46 minutes, 20 seconds

Fireside Chat: Walking the Tightrope between Profitability and Growth

CFOs have to constantly walk the tightrope between profitability and growth. Marketing is right in the middle of this as a large consumer of discretionary OPEX and a driver of growth. The degree of difficulty of this tightrope walk has increased with the business impact of COVID-19.

In this session we will discuss:

  • Why the partnership between marketing and finance is a critical success factor at Hyland
  • How COVID-19 has affected Hyland’s marketing mix and the trade-offs between growth and profitability
  • Why ROI is more important now than ever

Marketing Financials Fireside Chat with Hyland Featuring:

  • Thad Kahlow, CEO, BusinessOnline
  • Drew Chapin, CMO, Hyland
  • Nancy Person, CFO, Hyland