San Diego

June 5, 2019

Event Highlights

Christelle Flahaux,
CMO Host Analytics

"I’ve batted 9-for-9 in getting additional budget, when I’ve partnered with my CFO and aligned our business objective."

Latane Conant,
CMO 6Sense

"I’ve dramatically reduced the stress and increased the success of Board meeting presentations by working with our CFO and getting his approval before a Board meeting."

Darren Stordahl,
FMT Consultants

"Congratulations and thank you for the event yesterday! You and your team did a great job in setting up a worthwhile experience, and I appreciate the invitation."

Agenda

8:00 am to 5:00 pm

  • Registration & Networking Breakfast

    B2B IN THE BLACK

  • Introduction & Opening Remarks

    The New Marketing & Finance Alliance

  • Keynote: Jay Gaines

    End the Heat in the C-Suite: Building a CMO-CFO Partnership for Growth

  • Coffee Break

    Hello!

  • Speaker 1: Christelle Flahaux

    Bang for the Buck: How to Build an Iron-Clad Case for a Marketing Budget to Support Growth

  • Fireside Chat

    6sense Latane Conant, CMO & Rob Goldenberg, CFO

  • Speaker 2: Dayle Hall

    Leverage AI and Data to Earn Your Seat at the Revenue Table

  • Fireside Chat

    CMO + CFO Fireside Chat

  • Networking Lunch Buffet

    MMM!

  • Speaker 3: Jay Bowden

    Future of B2B Marketing

  • Fireside Chat

    CMO + CFO Fireside Chat

  • Speaker 4: Lori Eich

    Personalize the Customer Journey by Leveraging Call Attribution and Analytics, Powered by AI

  • Coffee Break

    Hello!

  • Speaker 5: Sahil Jain

    Paid Marketing and Revenue Alignment Action Plan with Sahil Jain, CEO & Co-Founder of Adstage

  • Fireside Chat

    CMO + CFO Fireside Chat

  • Economist - DeAnne Steele - BofA

    Economic Update: The Bull Cycle Continues

  • Closing Remarks

  • Networking & Reception

Venue Details

Location

Sheraton San Diego Hotel and Marina – Bay Tower

1590 Harbor Island Dr,
San Diego, CA 92101

Meeting Room: Fairbanks Room

sheratonsandiegohotel.com

(619) 291-2900

Hotel Accomodations

Hilton San Diego Airport/Harbor Island
1960 Harbor Island Drive
San Diego, CA, 92101

Homewood Suites by Hilton San Diego Airport-Liberty Station
2576 Laning Road
San Diego, California, 92106, USA

Hilton Garden Inn San Diego Downtown/Bayside
2137 Pacific Highway Suite A
San Diego, California, 92101