San Diego

June 5, 2019

Sheraton San Diego Hotel and Marina – Bay Tower

1590 Harbor Island Dr,
San Diego, CA 92101

Meeting Room: Fairbanks Room

(619) 291-2900

Hilton San Diego Airport/Harbor Island
1960 Harbor Island Drive
San Diego, CA, 92101

Hilton Garden Inn San Diego Downtown/Bayside
2137 Pacific Highway Suite A
San Diego, California, 92101

8:00 am to 5:00 pm

Registration & Networking Breakfast
B2B IN THE BLACK
Introduction & Opening Remarks
The New Marketing & Finance Alliance
Keynote: Jay Gaines
End the Heat in the C-Suite: Building a CMO-CFO Partnership for Growth
Coffee Break
Hello!
Speaker 1: Christelle Flahaux
Bang for the Buck: How to Build an Iron-Clad Case for a Marketing Budget to Support Growth
Fireside Chat
6sense Latane Conant, CMO & Rob Goldenberg, CFO
Speaker 2: Dayle Hall
Leverage AI and Data to Earn Your Seat at the Revenue Table
Fireside Chat
CMO + CFO Fireside Chat
Networking Lunch Buffet
MMM!
Speaker 3: Jay Bowden
Future of B2B Marketing
Fireside Chat
CMO + CFO Fireside Chat
Speaker 4: Lori Eich
Personalize the Customer Journey by Leveraging Call Attribution and Analytics, Powered by AI
Coffee Break
Hello!
Speaker 5: Sahil Jain
Paid Marketing and Revenue Alignment Action Plan with Sahil Jain, CEO & Co-Founder of Adstage
Fireside Chat
CMO + CFO Fireside Chat
Economist - DeAnne Steele - BofA
Economic Update: The Bull Cycle Continues
Closing Remarks
Networking & Reception